Can we measure engagement? Oh well…that’s a discussion the gurus (Eric, Avinash, Marshall…) should have.
Anyways….there is a lot of noise about NuConomy, whose employees claim that they can measure engagement with
their brand new NuConomy Studio Insights.
Picture from Dan Farber
I don’t really have time to go into details, but ReadWriteWeb has a good approach
Also Dan Farber and the famous Michael Arrington posted on their blogs.
