Yesterday CEO Jim MacIntyre officially re-named the company. Websidestory becomes Visual Sciences. Also Visual sciences shares surged more than 25 percent in after-hours trading yesterday after the company boosted its revenue forecast.
Out of a marketing perspective the re-branding is exactly what Websidestory needed to do. I am not sure how many people tried to find “Websidestory” by typing in “Websitestory” and ended up on a scraper page.
There was also a fair amount of confusion regarding Hitbox, HBX, Reportbuilder, Websidestory and Visual sciences.
Now it’s all good! Great job VS team.
