Benchmarking the Web - Bizaks new tool 

Buzzlogic, Nuconomy and TheAnalyticsguru

WAA and IAB “Officially” working together

An Intro to Web Analytics

10 Free Web Analytics Tools

Woopra the real-time web analytics solution with chat possibilities made some noise in the industry. It has been covered by me and other bloggers here, here, here or here.

Finally someone made an interview with Woopra’s John Pozadzides and some quotes are pretty interesting:

“How did you approach (or have you approached) competitive analysis for your market?

We have not completed a full competitive analysis comparing Woopra to the various legacy providers, mainly because we feel the benefits appear to jump out so easily as to hardly warrant the comparison. However some of the primary differentiators include the fact that Woopra is real-time, it’s more accurate, has a far richer graphical user interface, a desktop client that doesn’t require users to log in via a Web browser, and offers features not available anywhere else such as live Web chat, individual user tracking, and extensibility.”

I guess a full benchmark comparison would be pretty impossible. Just have a look at our vendor database.

The guys over at Nedstat launched also a Mobile Analytics solution. If I am not wrong this is the first larger web analytics company that makes a major push into mobile analytics.

Even if I am not sure about the technology, I am sure this will attract other web analytics vendors to follow.

Here the official announcement:
“Sitestat users can see exactly what content consumers using mobile devices look at, if they convert and which mobile devices convert best. The new reports work for both mobile and normal sites and measure all mobile devices including those that don’t support Javascript….”

I’ve previously written about my basic approach of figuring out how much a No.1 ranking in Google is worth. Aaron over at Seobook went probably a little overboard when he put his 15 page(!) “How much is a Top Google Ranking worth” posting together.

However I think this is one of the best SEO postings out there, but you have to be ready to put massive efforts into it by using all his data sources and techniques.

Overall if you are serious about SEO, his approach is really cool  even he forgot to include the Wiki tracker, which in my eyes gives great accuracy on volume of traffic on a specific keyword.

Just because of the simple reason that Wikipedia ranks mostly in the top 3 for big keywords.

Highly popular free analytics solution  Sitemeter is rolling out a new version. Therefore

the team is looking for ”100 brave souls” to participate in an upcoming beta test.

If you are a Sitemeter user join the Beta group and be one of the first to test their new

version.  Entire Post from Sitemeter here.

I love to see recent posts about how dead the mobile web is.You can find it here, here or here

I still believe the mobile web is just at the beginning and the Iphone will open up the market as much as Google Analytics opened up the web analytics market.

Just have a look at the brand new Mobile Flash home. Doesn’t it feel like color TV has finally arrived?

Pretty much under the Web 2.0 radar Sometrics launched a Social Analytics solution.

Sometrics tracks:

• Page views and unique visits
• Installs and uninstalls
• Age
• Gender
• Number of friends
• Locations (down to the specific state if in US)

Features:

• Pie chart for age breakdown
• Maps show saturation of different locations
• Calendar tool that allows you to see statistics from a single day as well as aggregate statistics from multiple days
• Export data to Excel (.csv)

Quite an interesting weekend with all the Yahoo - MSN announcements going on. I think Microsoft is smart enough to walk away from this deal at this point. They probably will come back once they figured out that Live.com is never going to be a good search engine and Yahoo still loosing business, b/c of their lack of focus.

But way more important than all this speculation is the fact that Microsoft is planning to open it’s first store in Brooklyn.

Quite funny to see how a lot of companies try to build their brand on top of the Brooklyn borough. Domino’s pizza launched a Brooklyn style Pizza (which is not Brooklyn at all), Apple is planning to open a store in trendy Williamsburg and now Microsoft

I don’t want to comment on a Microsoft store. The Brooklyn paper already did a great job:

So according to several news Steve Ballmer has withdrawn the Microsoft offer to acquire Yahoo. Still not sure if this is really true or just some old school game.

Well … not a bad decision. Yahoo is in my eyes nothing more than a massive amount of Yahoo Mail accounts and some decent traffic portals, which are built to recycle traffic throughout their network.

Maybe a little too harsh, (Yahoo has some great products) but I am still astonished that I used to spend over $100k/year with Yahoo and after canceling the account not a single person called me up and asked why I stopped advertising on their portal.

Anyways: Google is so far the winner and Steve Ballmer’s words “We will contintue to improve search results…”  sound like a big joke to me. Just one example:

Results for “apartments” on Live.com

1. www.apartments.com

2. www.apartments.com/wgntv

3. living.apartments.com

4. forrent.com

5. atlanta.apartments.com

6. huntsville.apartments.com

7. milwaukee.apartments.com

8. www.rent.com

9.www.press-citizen.apartments.com

10. akron.apartments.com

No. 11-xxx40+ all apartments.com domains in SERPs.

Kentucky Derby sounds like fun today, but the Revlon Run/Walk is something everybody should join at least once in their life.

I am not a big runner, but I had an incredible blast walking  running with 40000 men, women and children.  All these people came together on a windy morning in order to help eradicate women’s cancers.

If you are interested in running, donating or getting to know more about the Revlon events, visit the Run/Walk website.