Yesterday Ian Thomas, the head behind Microsoft’s new Analytics tool presented the first time Gatinaeu in Bruxells. Gatineau looks like it covered all the features, that are included in Google Analytics. Additionally there will be some pretty cool features:
Treemap:
Segmentation (by gender/age):
According to Blognation , Ian announced, that more features will be included in Gatineau, but wasn’t specific about it. So far it’s hard to say if a switch from another solution to Gatineau will be worth it. I am also very interested in the accuracy of the gender/age data. I now that Microsoft gets this information from users’ Live ID (formerly known as Microsoft Passport) profiles. I guess time will tell.
September 15th, 2007 at 4:59 pm
[...] The idea is close to going Beta from closed Alpha at a time that Google Analytics is repairing speed issues. One of the tricks that Microsoft is using to collect data for analytical purposes is by monitoring Live IDs (previously known as Microsoft Passports) according to WebAnalyticsBook. [...]