Marketingsherpa published some interesting results from their latest survey:
Budget for Analytics and Testing
48% Can’t do any a/b testing
44% Can’t measure LP test results
40% Only test at launch & leave forever
16% Don’t share test results w/ agency
How true these numbers are! I have talked to soooo many internet people (from small and largers sites) and most companies just don’t do any advanced web analytics even that they know it exists. I would love to see some stats about Omniture / Webtrends / Coremetrics… clients on that. How many actually use their web analytics tools to pull more than the standard KPI’s.
November 28th, 2007 at 9:55 pm
[...] over at webanalyticsbook.com believes that the web analytics industry hasn’t fully arrived yet. Do I agree? You bet! I’ve even written about this subject [...]
November 29th, 2007 at 5:02 am
I agree with you, as an analytics Vendor only a few of our clients are using our system to its full capability.
I would even go as far as to say that there is an important trick being missed by the Web Analytics industry as a whole…
OUR RETURN ON INVESTMENT (ROI) PROMISE WHEN YOU TAKE ON THE WebtraffIQ™ SERVICE
A clear line of accountability can be established between the measurement and justification of benefit estimates of each marketing campaign and all digital business goals. Easily offset against the cost of the WebtraffIQ™ solution which includes the full investment in terms of your internal labour (personnel time) the cost of the WebtraffIQ™ licence, the cost of implementation and the cost of ongoing fees such as constancy and bespoke technical updating. We will agree a detailed time frame for your ROI on request.
Marcos Richardson
Director
WebtraffIQ
November 29th, 2007 at 7:08 am
@Marcos. That’s certainly another reason why companies get frustrated. I’ve never had such a response via email after a small post like this.