Social Network Analysis (SNA)

Posted by admin on December 15th, 2006 filed in Webanalytics general

Found on the Web: Social Network Analysis (SNA) with libSNA

SNA is the study of the relationships (links) between people (nodes) in a network. SNA combines elements of mathematical graph theory, sociology, and matrix algebra to product quantitative measures that describe patterns of association.

This might be interesting for developers and obviously marketing agencies. How great would it be to find the influentials of Myspace, Digg or Youtube and pay them some cash to promote your service.

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This entry was posted on Friday, December 15th, 2006 at 11:01 am and is filed under Webanalytics general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “Social Network Analysis (SNA)”

  1. Webanalyticsbook » Blog Archive » Visualizing and analyzing a Web 2.0 community Says:
    January 21st, 2007 at 8:37 am

    [...] In the last few months I wrote several times about Web 2.0 analytics, mentioning the Social Network Analysis , the Socialmeter or my own strange/sick/false ideas about measuring user generated content. [...]

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