Surfmind released a great and easy website conversion measurement tool. All you have to do is fill in your raw data and let the tool calculate your total conversion. This obviously can be done with Excel or many other tools, but it is great tool to show your management how important you are the improvement of the conversion is. The tool can be found here.
E-commerce conversion measurement tool
Posted by admin on January 17th, 2007 filed in Webanalytics generalOne Response to “E-commerce conversion measurement tool”
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May 23rd, 2008 at 7:17 am
That is an interesting article. In our experience website owners find it difficult to understand visitor behaviour even with good systems such as Google Analytics.
We have recently come across an excellent piece of software that not only allows them to monitor individual user behaviour in real time, but also facilitates direct engagement between visitor and user. This has been increasing conversions by an average of 15% in the websites we have implemented it in.
It seems that the individualised data gives a more enlightening perspective.