Amazing how many companies enter the mobile analytics field. After Amethon and Mobiliytics,which both look promising, Bango realeased Bango Analytics.
It provides answers to the following questions:
- How many unique visitors did I have to my mobile site today?
- What phones are they using?
- What networks in which countries do my visitors use?
- Which content was the most popular?
- Which search term gives the best results?
- What’s my total return on investment from a marketing campaign
Here one of the screenshots, that I grabbed (click to enlarge):
February 7th, 2008 at 12:43 am
Hi,
So how exactly does this mobile analytics work then? Is it using the visitor phone number some how or just very close integration with the networks?
February 7th, 2008 at 6:36 am
I can assume how it works, but prefer to double-check it with the vendors. I am sure they all work a little different. Wait a little for a post.
February 7th, 2008 at 1:13 pm
Bango conveniently forgot to mention in both the press release and the web site that it is only really providing analytics on subscriber activity with their payment proxy and Bango ‘buttons’.
The metrics provide are also very basic. It only appears to report total visits, visits per country, visits per operator and visits per device. i.e. no page views, click paths, referrers, search terms, etc.
It certainly couldn’t be used by a mobile site owner who needs to understand how users interact with their site or to have a discussion with a potential advertiser.
Regards,
Michael Stone
CEO
Amethon Solutions
http://www.amethon.com
April 29th, 2008 at 6:38 pm
Michael,
Actually the Bango service can be used by anybody’s mobile site. There is no restriction to those using our Bango Button (which drives traffic to sites from myspace,facebook etc.) or using us to collect payments.
We have clarified that on our web site.
Certainly Bango Analytics IS being used by many businesses that want to understand, in great detail, who is visiting their site, where from, and with what.
Watch teh video at http://www.bango.com/analytics