Comments on: Admob Mobile Analytics beta http://www.webanalyticsbook.com/mobile-analytics/admob-mobileanalytics/ Daily webanalytics news Fri, 05 Dec 2008 16:17:52 +0000 http://wordpress.org/?v=2.5.1 By: dean collins http://www.webanalyticsbook.com/mobile-analytics/admob-mobileanalytics/#comment-22101 dean collins Wed, 18 Jun 2008 11:42:14 +0000 http://www.webanalyticsbook.com/?p=1356#comment-22101 Yep I get sent a copy of all their press announcements every day (thanks google alerts) so I see all of the announcements .... not a lot of them actually talk about analaytics, lots of press about number of ads served in this country or that country, which is great - but If I'm using admob for my analytics I'd like to see them talking about advances they are making in analytics, not how big the 'other' part of their business is. It's the same I guess as google analytics, apart from buying urchin and making it free google has pretty much been a one hit wonder in desktop analytics. Sure everyman and his dog installs it and then remembers to look at it once or twice.... but when you have people who live and die by their daily numbers they are off using Omniture, Webtrends,..... Amethon etc etc I'm very happy their is a free service out there because I see a lot of mobile content providers who call me here in the Amethon New York office but they have zero revenue model so $250 a month is too much for them, now I have someone that I can can reccomend to them. Not being a wireline capture technology it wont be as good as Amethon with all of it's capabilities but maybe it's enough to get them started. Cheers, Dean Collins http://www.Amethon.com Yep I get sent a copy of all their press announcements every day (thanks google alerts) so I see all of the announcements …. not a lot of them actually talk about analaytics, lots of press about number of ads served in this country or that country, which is great - but If I’m using admob for my analytics I’d like to see them talking about advances they are making in analytics, not how big the ‘other’ part of their business is.

It’s the same I guess as google analytics, apart from buying urchin and making it free google has pretty much been a one hit wonder in desktop analytics. Sure everyman and his dog installs it and then remembers to look at it once or twice…. but when you have people who live and die by their daily numbers they are off using Omniture, Webtrends,….. Amethon etc etc

I’m very happy their is a free service out there because I see a lot of mobile content providers who call me here in the Amethon New York office but they have zero revenue model so $250 a month is too much for them, now I have someone that I can can reccomend to them. Not being a wireline capture technology it wont be as good as Amethon with all of it’s capabilities but maybe it’s enough to get them started.

Cheers,
Dean Collins
http://www.Amethon.com

]]> By: admin http://www.webanalyticsbook.com/mobile-analytics/admob-mobileanalytics/#comment-22087 admin Wed, 18 Jun 2008 02:31:29 +0000 http://www.webanalyticsbook.com/?p=1356#comment-22087 Hey Dean, Thanks for your input and I certainly agree that Amethon and others can keep up and even be better than Admob. However I noticed that Admob made the biggest noise out of every mobile analytics solution (which is certainly not fair, but should be an incentive for Amethon and other to get their name out more effectively). On my part I will come up with a comparison of the different solutions, so the readers can get a full picture of where each mobile analytics solution stands. Thanks again, Sebastian Hey Dean,

Thanks for your input and I certainly agree that Amethon and others can keep up and even be better than Admob.
However I noticed that Admob made the biggest noise out of every mobile analytics solution (which is certainly not fair, but should be an incentive for Amethon and other to get their name out more effectively).

On my part I will come up with a comparison of the different solutions, so the readers can get a full picture of where each mobile analytics solution stands.

Thanks again,
Sebastian

]]> By: dean collins http://www.webanalyticsbook.com/mobile-analytics/admob-mobileanalytics/#comment-22086 dean collins Wed, 18 Jun 2008 01:49:24 +0000 http://www.webanalyticsbook.com/?p=1356#comment-22086 Hi Sebastian, Thanks for the mention. We were also online for the Admob webinar. Being free is a great advantage for a lot of smaller content providers as our starting point is $250 a month for 1million page views or less per month, however our analytics solution is already better, all of the functionality listed has been available since V1.4 (and then some), recently we launched version 1.5 which has extensive segmentation around additional demographic information eg. average page views for males/females or average bandwidth consumption for New York users Vs San Francisco users. Admob isn't the first free mobile analytics technology to be made available, since we launched the very first mobile specific mobile analytics solution onto the market over a year ago we've seen a number of very reasonable free analytics providers launch . It's nice to be imitated but I think all of our customers consider their monthly Amethon license fee a great investment in the very best mobile analytics technology available and as there are no long term contracts (amethon is a month to month only commitment) they are free to try out alternative providers at any time. Regards, Dean Collins www.Amethon.com Hi Sebastian,

Thanks for the mention. We were also online for the Admob webinar.

Being free is a great advantage for a lot of smaller content providers as our starting point is $250 a month for 1million page views or less per month, however our analytics solution is already better, all of the functionality listed has been available since V1.4 (and then some), recently we launched version 1.5 which has extensive segmentation around additional demographic information eg. average page views for males/females or average bandwidth consumption for New York users Vs San Francisco users.

Admob isn’t the first free mobile analytics technology to be made available, since we launched the very first mobile specific mobile analytics solution onto the market over a year ago we’ve seen a number of very reasonable free analytics providers launch .

It’s nice to be imitated but I think all of our customers consider their monthly Amethon license fee a great investment in the very best mobile analytics technology available and as there are no long term contracts (amethon is a month to month only commitment) they are free to try out alternative providers at any time.

Regards,
Dean Collins
http://www.Amethon.com

]]>