It’s tough to follow trends and the current speed of innovations in the advertising business. Every week a new adserver company gets bought (or funded), Facebook or some other social network launches a new way to target their user base, a new location based advertising solution comes up or a new word like “mobile advergaming” is invented.
Burger King is one of the first to start developing Mobile games and working on their mobile advergaming efforts:
“The company has opted to create games rather than buy ads within games because it perceives more brand value can be generated by creating better user experiences, the alternative being that it fight for shared space alongside other brands. ”
My question regarding all these new ways of advertising is the following: When does the average human get tired of ads? When do we notice, that the viral video that we are watching is created by a company, that specializes on that? When do we understand that not only the Myspace profile but also the Facebook recommendation are fake? Is the “average human” smart enough to notice that they are just used to generate revenue or are we all so “naive”, that we keep buying the products, that have seen and heard of?
The answer is probably yes. Advertising works great and the perception of advertising for the average human is so large, that it pays off to target people in every way possible.
I am not really surprised, that I caught myself ordering a cool Dutch brewed Heineken instead of a real delicious, much better German beer 
November 26th, 2007 at 3:52 pm
Although not really mobile, but even more LBA and experimental too:
Location Based Advertising: a cool adword experiment based on Gmaps, Yahoo Rest, Flickr Api and others. check it out at http://todaysart.nl/roelandp/LBA
It’s somewhat like a showcase of a mashup about the mobile concept of ‘location based’ but than seen on the web. Click anywhere on the map of the world to get ads served up which (in most cases) are relevant to the location you clicked! See it for yourself!
The Location Based Advertising experiment is now feeding Twitter and using Flickr too!
> On the twitter-account (http://twitter.com/L_B_A) unique clicks on the worldmap are being displayed in realtime.
> Flickr might in most cases give back a GEO context relevant picture upon clicking the map.
The Location Based Experiment runs on Google Maps, Yahoo Search Api, Geonames Api and Flickr Api.
Check whether the info is geo-context relevant to you too!
Check it all out at http://todaysart.nl/roelandp/LBA
all best from amsterdam,
roelandp