Today the NYC marathon took place right in front of my building again and ING spent a low 7 figure amount in order to be part of this amazing event.
I guess 7 figures is a little bit too much for most of our advertising budgets. Here a video on how to target users with offline advertising. I am astonished how relatively cheap it is and I am really curious if it makes sense to allocate some of the overprized Adwords budget into some smart offline advertising:
Link: www.youtube.com
November 7th, 2007 at 9:07 am
Google AdWords is overpriced. That is the fact. It started with a couple of cents. Today, you cannot get a click for any phrase in almost any market for that price. You get a few clicks, ut if you need traffic, you need volume, you will pay a multiplication of that price.
The AdSense is even worse side of the story. Google AdSense publishers used to make about 75% of the revenue spent b the advertiser. And that was OK formula. Like any Agency Fee of 20% and 5% for handling the payments etc. Today it is the other way around. AdSense publishers get 25% of ht revenue from AdWords advertisers! No wonder the Google share price is so high!