Google launched a campaign to advertise for it’s Analytics product. I found this ad on Linkedin:
I believe they “don’t want to be evil” and try to respect privacy laws, but why launching a campaign for a product that is free and doesn’t generate any revenue?
I’ve never seen Google advertising for Froogle, Youtube or any other of their free services.
Maybe the reason is to get rid of spam? Marshall over at Webmetricsguru could be right, when he writes:
“My feeling is that Google will need to incorporate people ranking URLs more directly and transparently than it has - ie: there’s so much spam in top categories like travel and health…it’s time for the search engine to actually show how many times a URL has been clicked on in the search results (say over the last month or year) as a way to know how popular it really is.”
Should webmaster keep on using Google Analytics?
June 25th, 2007 at 6:05 am
Webmasters should NOT use Google Analytics but many have no choice. Before Google baught Urchin, that product was over $250 per month to use, so for many websites, there is value to the free product. Competitive products still cost that much or more money, here is the catch. If you pay for the service the data is yours, when you use Google you give them permission to use your data, so it by no means a free service, you trade your data for the service. It is still a good value but hopefully your competitors wont get to see it too.