http://www.webanalyticsbook.com/google-analytics/random-thought-about-googles-advertising/ Daily webanalytics news Fri, 05 Sep 2008 23:38:45 +0000 http://wordpress.org/?v=2.5.1 http://www.webanalyticsbook.com/google-analytics/random-thought-about-googles-advertising/#comment-3456 dr video menu Mon, 25 Jun 2007 14:05:07 +0000 http://www.webanalyticsbook.com/archives/826#comment-3456 Webmasters should NOT use Google Analytics but many have no choice. Before Google baught Urchin, that product was over $250 per month to use, so for many websites, there is value to the free product. Competitive products still cost that much or more money, here is the catch. If you pay for the service the data is yours, when you use Google you give them permission to use your data, so it by no means a free service, you trade your data for the service. It is still a good value but hopefully your competitors wont get to see it too. Webmasters should NOT use Google Analytics but many have no choice. Before Google baught Urchin, that product was over $250 per month to use, so for many websites, there is value to the free product. Competitive products still cost that much or more money, here is the catch. If you pay for the service the data is yours, when you use Google you give them permission to use your data, so it by no means a free service, you trade your data for the service. It is still a good value but hopefully your competitors wont get to see it too.

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