With G2 (Datanautics), you get the kind of complex data to really understand customer behavior. The model is simple: be able to collect all activity on client sites, and be able to use it all to improve online channel effectiveness. In practice it is hard – akin to using all your senses at once – in the online channel. In contrast to logfile-only or tagging-only approaches of the ASP model, G2 does not limit you to seeing a few data points, but opens your eyes fully to all activities and timing to uncover customer intent – where you need to be to fit into the customer process and maximize your profit potential. Once you know the characteristics of your most loyal customers or the key drivers of repeat purchase behavior, that knowledge can be used to make the right investments in your business - investments that reduce costs and increase profitability. No matter how large or complex your Internet initiative, G2 gives you the information you need to make insightful, timely decisions about your Internet channel.