Coremetrics announced that it has secured $60 million in Series E financing. The round was led by 3i, a global investment fund, headquartered in London, with offices in Silicon Valley. Existing investors Accel Partners, FTVentures and Highland Capital Partners also participated in the round. Coremetrics will leverage the additional capital to build upon sales growth and accelerate marketing initiatives.
Congrats to the Coremetrics team. It’s a smart move by the investors. Websidestory got acquired by Omniture, Webtrends is according to many people not a real competitor anymore and a solution tailored for strong e-retailers but less pricy is exactly what the industry needs.
I also hope that Coremetrics develops a solution for small-medium sized publishers and rolls out their product in more languages (and currencies).
