Clicklab Core Web Analytics Engine is a powerful enterprise-class software with click fraud detection, custom Key Performance Indicators (KPIs), and website usability monitoring tools -- everything you need to increase online business ROI and conversion rates. Clicklab Web Analytics provides you with the intelligence necessary to continuously improve your website usability and the effectiveness of your e-marketing efforts, such as visitor and conversion statistics for each of your traffic sources, pay-per-click keywords, organic search engine listings, price-comparison portals, email campaigns, and offline advertising.