Hitwise

Hitwise Data inaccurate?

Oh well, once more the discussion going on about data accuracy of the big statistic vendors. I've seen a few Hitwise graphs before and went through a few demos with their reps, but never could really warm up with them since their data wasn't really useful to my purposes.

That said, I think Hitwise, Compete and all the others can draw a nice picture of your site and your competition. Do I care if they are 100% accurate? Certainly not. Do I think they are better than the diluted Google Trends tool? Yes. Are they worth ten thousands of dollars? Not for the most businesses, but for the one's that are in highly competitive fields or target a wide range of users, the tool is definitely worth every cent.

Do we need to have this discussion again? No....b/c there are way more important things to fix first. To start.....it would be awesome to get rid of PIs and focus more on Display Visibility.

Hitwise Launches Lifestyle V3.0

I spend some time with some Hitwise folks before I left to Beijing last week and I am happy that they keep on innovating their product: "The Hitwise Lifestyle tool brings together invaluable customer segmentation information from Experian with leading edge online behavior insights from Hitwise allowing for a richer analysis of online customers. This analysis includes consumer shopping habits and preferences as well as how they can be reached through different online and offline media. The MOSAIC data is l inked to the Simmons’ Market Research National Consumer Study with data available at the household and neighborhood levels....The MOSAIC system classifies all U.S. households and neighborhoods into 60 unique MOSAIC lifestyle types and 12 groupings defined by demographic, socioeconomic, property, location and behavior characteristics that balance affluence and area of residence"

Experian acquires Hitwise for $240 million

Experian announces that it has acquired Hitwise. The purchase price is approximately $240m and will be funded from Experian's existing cash resources. The transaction is subject to regulatory approval.

Don Robert, Chief Executive Officer of Experian, commented:

"We have been successfully repositioning our Marketing Solutions business to meet our clients' needs as they continue to switch more of their advertising spend online. Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution."