It's more and more important to drive traffic via Youtube, Flickr and Co. and I've noticed that not many companies take advantage of driving traffic through these tools, but rather focus on Facebook and Co..
Youtube however can be extremely powerful, b/c it's owned by Google and as we know, pretty much any for profit organization likes to cross promote their properties. Google is certainly not different.
Jack over at 10E20's agency blog put a great post called "Video Optimization and Analytics: A closer look at YouTube Insight" together.
Read this post and in 2 min you can call yourself a Video Analytics Guru (VAG) :)