One of the top 5 advertising conglomerates WPP and Omniture joined forces with WPP investing $25 million in Omniture common stocks.
This is an incredible interesting deal since WPP and Omniture can combine their analytics solutions and develop new products.
In recent months Omniture seemed to have lost a little bit of speed since other free analytics solutions, such as Google Analytics and Yahoo Analytics, moved into the web analytics enterprise space, offering features like advanced segmentation.
Overal I'd say this is one of the best moves that Omniture could do. The high-end market is saturated for Omniture and WPP probably never had the expertise that Omniture has. Win-Win for both. WPP will bring the high-end clients...Omniture the technology, experience and webanalyst power.