WebTrends acquires Webcontrol

Webtrends expands it's European efforts and acquires Webcontrol, a swedish based web analytics firm.The acquisition of Webcontrol increases WebTrends presence in the Nordic market to offer localized services including consulting, business analyst services, and training in local languages. The deal sounds like a good move to me. Still I wonder why nobody approached Etracker, which is one of the most well-known web analytics solutions in Europe.