Web Analytics Demystified vs. Web Analytics An Hour A Day

I have seen it many times before, but how hilarious are the traffic piggy-backing posts of Avinash Kaushik and Eric Peterson. Avinash posted a few days back a post with the title "Webmetrics demystified" and "Webanalytics demystified", which is the established brand, company and book name of Web Analytics Guru Eric Peterson.

As soon as I saw Avinash's post, I wasn't sure if this post will cause some trouble.  It is kind of an unwritten law not to write a blog posting with the title of an established blog.

Today I just found over at Webmetricsguru, that Eric, posted in reverse a post called "Web Analytics - an hour a day", which is the name of Avinash's book.

Maybe a funny marketing trick of Eric and Avinash, maybe some web analytics blogger "payback" for breaking the unwritten rule.  I think it is hilarious !