|Unica sponsors another webcast with Suresh Vittal
of Forrester Research and Steve O’Brien of Unica®
Suresh and Steve present actionable insights for today's innovative enterprise marketers. Marla Chupack will be the moderator.
This webcast will be held Thursday, April 5, 2007 10:00 am Pacific Daylight Time (GMT -07:00, San Francisco) and focus on how marketers can overcome Web 2.0 challenges, combine new consumer engagement channels into their overall marketing mix, and leverage web analytics information to enhance their enterprise marketing management and improve their ROI What you'll learn how to:
* Integrate web analytics 2.0 into your overall enterprise marketing management strategy
* Develop a framework for measuring consumer behavior
* Incorporate social interactions into your customer lifecycle analysis
* Identify meaningful key performance metrics for your enterprise
* Use web analytics information to take action and improve Web 2.0 initiatives
If you don't have time, just enroll anyways, b/c you will get a whitepaper ‘How Today’s Marketers Can Anticipate, Understand, and Help Their Companies Profit from the Web’s Transformation’ as a bonus.