Econsultancy quotes from a new study called "Web analytics - the Crystal Ball of Customer Behaviour" by the Aberdeen Group. Here a small excerpt:
"•89% of Best-in-Class companies currently use or plan to use analytics as a method to measure corporate goals such as compliance with sales and marketing objectives and elevating customer experience. This majority group uses analytics data to influence decisions and impact change across multiple business units.
•89% of Best-in-Class companies will make analytics data available to all levels of management within their organisations through dedicated analysts or self-service methods. Ninety-one percent of these firms will make analytics data available for export to other applications such as CRM systems, BI platforms or Excel spreadsheets"