Web analytics links - five

The Web Startup, or new Commodity   - Fully agree to this post. Lately I see too many "Zero value startups", but not enough startups targeting relatively new fields (e.g. Virtual world). There is an old saying: "Don't shoot where the ducks are, but shoot were they will be". I guess right now everybody is running with the shovel in the gold mine, while the smart kids skip this one and use the diamond mine instead. Clicky launches Google Gadget

Google Analytics 404 Tracking And Downloaded Files vs. Jim Sterne

Understanding Yahoo’s Traffic Quality Center - A great read.

Web Analytics Theory? - Funny post. I am also surprised that for the web analytics industry we see practiconers, vendors, gurus, but not too many academic folks. Any idea why?