WAA released web analytics definitions

The Web Analytics Association released today a paper about the first 21 web analytics definitions. The following terms have been defined:

Page Page Views Visits/Sessions Unique Visitors New Visitor Repeat Visitor Return Visitor Visit Characterization Entry Page Landing Page Exit Page Visit Duration Referrer Internal Referrer External Referrer Search Referrer Visit Referrer Original Referrer Click-through Click-through Rate/Ratio Page Views per Visit Content Characterization Page Exit Ratio Single-Page Visits Single Page View Visits (Bounces) Bounce Rate Conversion Metrics Event Conversion