Video analytics

Visible measures Visible Measures video analytics receives $5 million in funding

Visible Measures allows publishers to track not only videos on their own site, but when their videos are embedded and streamed elsewhere. Visible measures is currently only available to beta testers.

On their website Visible measures claims to hold patent-pending technologies and recently Brightcove invested $5 million in the company expecting it to be the leader in video analytics. I unfortunately missed the Visible measures presentation , but it is obvious that in video analytics we can expect an enormous growth over the next years.

I wonder why high-end webanalytics vendors did not jump on the video analytics train. It is very specific, but  with over 10 years analytics experience, I expected Omniture or Websdidestory to come up with a competing product.