Twitter Analytics Official. Almost.

I haven't really followed the various Twitter Analytics solutions over the past months, but I've heard rumors that Twitter is pretty close before launching the official Twitter.com Analytics Platform. Mashable reported the beta invites to selected users and even showed some screenshots, but no official announcement yet. Launching a Twitter Analytics Platform for me is the official start of the Monetization of Twitter followers and ultimately marketers have to take it seriously. I understand it is not for everyone (I myself have a hard time using it regularly), but if a platform touches millions of eyeballs and ROI can be fully measured, it'll draw a massive amount of advertising dollars.

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