Never underestimate the power of local companies: While in the US the big boys fight in a very difficult environment, their European counterparts keep getting better and better.
Trackset, Italian's beautifully designed web analytics solution, signed FinecoBank, the top direct bank in Italy and the n°1 broker in Europe.
Fineco will use two of Tracksets software products:
Trackset ConversionLab in order to monitor the efficiency of all communication campaigns and Marketing return on investments, as well as Trackset VisualPath for Web Usability.
Big win for both companies. Congrats to the Trackset guys.