Marketingsherpa published some interesting results from their latest survey: Budget for Analytics and Testing 48% Can’t do any a/b testing 44% Can’t measure LP test results 40% Only test at launch & leave forever 16% Don’t share test results w/ agency
How true these numbers are! I have talked to soooo many internet people (from small and largers sites) and most companies just don't do any advanced web analytics even that they know it exists. I would love to see some stats about Omniture / Webtrends / Coremetrics... clients on that. How many actually use their web analytics tools to pull more than the standard KPI's.