Over 81 million consumers in North America--or a full 40.3%--were exposed to Web widgets in April, according to a widget tracking service recently launched by comScore. According to Bitterman from Digitas, they are seeing click-through rates of 10%, and engagement beyond that click is also very high.
This was a clear signal to me, that I have to get more involved in widgets and I was wondering how to pull traffic out of them.
Here a few things that I most probably will do over the next few weeks:
1. Exploring Sphere.com
Sphere shows related stories on the Wallstreet Journal and on other big Sphere partners. In order to get traffic from them, I will try to write about similar topics that appear on the WSJ. If I am lucky my posting will show up and I certainly will post the quantity and quality of the traffic here.
2. Hiring someone to create a Facebook widget
The new Facebook flyer PPC engine doesn't work for me, so the only option will be to let someone create a good Facebook widget based on the Facebook API. Not sure if it works, but
Facebook rewards new widgets with up to $250k and I kind of have an idea of what could be pretty viral.
3. Explore Quantcast's new widget tracker
4. Keep running Blogrush f
or another two weeks and only under the circumstance, that they add a Web analytics category
Any other ideas?