The future of advertising

This week was the week of conferences and events. I missed the Virtual world event downtown, but thanks to a friend I am an official member of the MIT Enterprise forum, which hosted a quite interesting event about the future of advertising. Peter Kim from Forrester research moderated the event. Panelists were top agencies (interactive and classic) as well as researchers and advertising clients:

Maxine Friedman, VP Marketing, BrandIntel ; Gard Gibson, Partner, MD Digital Insights and Creative Media Labs,VML Philippe Guegan, Strategy Director, Agency.com;Babs Rangaiah, Director, Media & Entertainment; Unilever Jerry Shereshewsky, Ambassador Plenipotentiary to Madison Ave.;Yahoo! Inc

Besides taking a lot of notes (that I will post over the weekend), Peter was so kind to share the powerpoint slides with me. Here one of the slides that says it all: Forrester

Source: Forrester Research, Inc Copyright © 2007, Forrester Research, Inc. ,