The algorithm killed Jeeves

This weekend I went to Hampton Beach, New Hampshire. I tried not to use or think about web anlytics, SEO or SEM, but unfortunately my intention lastet about 30 min when a similiar billboard (via to this one popped up:

Algorithm killed Jeeves

My first thought was "Google"! My second one "Ask", but I wasn't sure about it until now. billboard would not be too bad, but about 48 hours later on the way back to New York, I passed the Unica headquarter while driving on the Masspike (I90-West). Not to mention all the software companies, that are located in Framingham , Norfolk and Stamford.
I guess for my next weekend trip I will hang out in Second Life fly out to the carribean.