It's obvious that social media analytics is becoming the hottest and newest job sector in the advertising industry. Even more and more jobs pop up in our job database (see top right). What's pretty interesting is that mainstream consumer brands such as Dell or Adidas, the famous sports brand, which you've probably heard about are getting into the social media analytics game and with hundred thousands of Facebook followers around the globe it's not really surprising that the company wants to monitor and engage with it's clients and fans.
Currently they are looking for several positions including a dream job as a Business Social Media Analyst with the following skills
• Collect social analytics demand from internal business stakeholders (business functions and markets), • Analyse the demand and provide structured input for the platform • Maintain a reference dictionary for a consistent analysis across all tracked items and topics • Provide output in most relevant format to help business stakeholders in decision making • Consult and support around all social analytics topics: relevant sources, technology, trends • Proactively identify business relevant use cases for social analytics and propose analysis to the business stakeholders More here: www.adidas-group.com/careers (Ref No. HQ-6926NK)
I've also noticed that larger non-consumer brands are more and more aware of monitoring forums, Twitter and other social media outlets.