Quantcast Quantified Publisher Program adds more heavyweight publisher

Quantcast announced that Netscape, WordPress and Answers.com have recently joined Quantcast's free Quantified Publisher program and are benefiting from accurate third-party audience ratings, powered by direct audience measurement. This press release comes right at the time as the IAB president Randall Rothenberg questions the methology of Nielsen and Comscore. For websites that rely on advertising income, I recommend to join the publisher program better today than tom.. Having said that, I have to admit that Webanalyticsbook still doesn't have the Quantcast Pixel implemented.