Ooyala launched a new video analytics platform at the Techcrunch50 event and it seems that a lot of companies are using it already.
Too bad that nothing is written down so far and no screenshots are available. However check the video in order to see what they are doing:
Here also a sample of what they can pull:
It received 2666 displays
It was played 228 times
173 people watched at least 50% of the video
People rewinded the video when Ashton was talking about creativity in online video and when he talked about monetizing content.