Omniture, today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,260,551). The patent is generally directed to performance optimization, and relates to online real-time behavioral targeting and testing systems, such as content targeting on Web sites, targeted ad-serving to maximize cost-per-click (CPC) or cost-per-acquisition (CPA) revenue yields, the maximization of yields from search engine marketing and improved personalization search algorithms. Omniture holds now 175 patents and patent applications! P.S. Like Visual Sciences, also Omniture got nominated a "leader in web analytics" by Forrester research.
What a great day for all the big vendors :-)