Omniture acquires Touch Clarity

Omniture Omniture signed a definitive agreement to acquire privately held Touch Clarity for $51.5 million and stock options.

Touch Clarity, headquartered in London, England, provides technology that uniquely combines the most sophisticated advancements in real-time predictive modeling, data mining and machine learning via the on-demand, software-as-a-service model.

After my post yesterday about wunderkind webanalytics I was probably to early. This is a major move and shows where the industry is going: real-time optimization.