Omniture Acquires Offermatica

Omniture announced it has entered into a definitive agreement to acquire privately held Offermatica, a leading on-demand A/B testing and multivariate testing company. Under the terms of the agreement, Omniture will pay $65 million for all of the outstanding capital stock of Offermatica, including all outstanding options, warrants and any other rights to acquire Offermatica capital stock. Congrats to my friends over at Offermatica Omniture! That's certainly a great acquisition!