The Mobile Analytics Challenge

Mobile Analytics is the hottest thing of the Analytics industry right now. Amethon, Bango, Mobilytics and Admob are fighting to become the most popular solution out there while the WAA is currently trying to find the standard definitions. Phil Kemelor over at wrote an interesting post about which mobile analytics solution is right for you. He also posted his view on the future of mobile analytics:

"I'd expect the mobile analytics vendors to aggressively differentiate themselves while the online analytics vendors get their act together within the next two to four years; but you'll still need to carefully assess whether their methodologies, architectures, and resulting reports make sense for you."

Interesting thoughts.