Mobile tracking and how to setup an SMS system

I attended the Mobile Barcamp in NYC today. It was the best "conference" that I've been so far. After exactly 10 min Eric from answered pretty much all my questions and I could have left right away. I never expected that a Barcamp is so much more valuable than these old-school 3-4 day conferences, where usually the same speakers speak year after year. Here a few notes from this session:

-There are about 10 major carriers in the US . In order to talk to a carrier, it requires, that you sent a minimum of 100k messages per month. A way around this is to work with Agregators (Mblox / Verisign). Agregators work with different technology: XML or SMPP.

- No international MMS standards exist (so MMS for int. use not recommended) - If you need a shortcode go directly to USshortcodes / Netbiz because it saves you money. Agregators like Mblox can do that as well, but it will cost you more.

-Shared shortcodes vs. Real shortcodes: Shared shortcodes are good to save money, but otherwise their is no advantage. Switching from Shared to full Shortcode impossible.

-Different carriers block out different delivery of messages, b/c of mobile spam and business rules of the carriers (carriers pretty much suck :-)


- Adult content has separate shortcodes worldwide / In the US adult content not possible.

- SMS is not email and treat it that way (message routing / SMS not able to trackback which SMS it's coming from, b/c there is not a standardize protocol)

- SMS Tracking extremely difficult, b/c different provider treat them differentally.

- SMS activation might speed up approval process for shortcode. Application process takes very long. Political correct application should speed up the process :-)

- Always setup an Opt. in as well as an Opt. out for the SMS. Otherwise you'd get in trouble with agregator.