Mobile Content Consumption

'M:Metrics published the latest numbers of mobile web usage and here are the results: M:Metrics found that a staggering 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users. Usage of social networking is also popular among iPhone users: 49.7 percent accessed a social networking site in January, nearly twelve times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web properties to customize its content for the iPhone, versus 1.5 percent of the total mobile market.

“This data indicates that the iPhone’s widgets are and effective means to drive mobile content consumption,” observed Donovan. “Two featured widgets, YouTube and Google Maps are extremely popular among iPhone users: 30.4 percent accessed YouTube and 36 percent used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6 percent checked out Google Maps.”

Interesting to see that the Iphone opened up the mobile web to the masses. Still the mobile phone traffic is dominated by other devices.

Time for Google to enter the market with Samsung. I am really not sure why Nokia is not coming up with a cheap Iphone clone...