Oh my god: I have waited for this news for
decades years and blogged about it before: Microsoft is testing a serious Adsense competitor. Here the email that Techcrunch published:
Thank you for your recent completion of the self-submission form on
the Microsoft adCenter site for this program. Below is more information
for you about the pilot. I can answer general questions you may have
about participation. Please let me know if you would like to proceed
and I can invite you formally on Monday July 21st to begin...."
Really great news. I've talked to an Microsoft Adcernter person at the Palms lounge one and a half years ago about the syndication network and I thought it never happened. I am convinced now that Microsoft will give Google a run for their money.