Measuring Podcasts

I am a big fan of Car talk on NPR. Especially during winter when my brand new Toyota Corolla (with 218.000 miles) starts not feeling so well. Unfortunately Car talk is always on air Saturdays, which is usually my lazy day. But NPR is great. They even have the show as an podcast on Cartalk.com and probably NPR.com. But even greater is it to listen to an Interview [mp3 file] about measuring podcasts with Enrique Gonzales, User Experience Analyst, and Bryan Moffet, Sponsorship Operations Manager at NPR Digital Media. Interviewer is Robin Steffek from the WAA Research Committee.

[If you don't have time listening to the 30 min podcast, find here a summary.] In addition to the Interview, feel free to read my post about podcast tracking some time ago.