Measurable Mobile Advertising

Forget the Facebook nonsense buzz for a second and look over the pond to China 3.0: Hong Kong Mobile Advertising firm Myclick came up with some impressive stuff: MyClick allows cell phone users to take a snapshot of any Myclick partner. The snapshot will trigger more information about the brand, that is included in the snapshot. I am blown away by this functionality and idea. Myclick can not only engage users in a brand (see Icoke.cn) , but also create a social network on the fly! No wonder why some advertisers pay Myclick $10/Click!

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Here the presentation video and an interview with Bloomberg TV:

[flash]http://youtube.com/watch?v=sZLgcDVW_0E[/flash]

[flash]http://youtube.com/watch?v=qoT7YPkv6EY[/flash]