KPI's From Iceland

Iceland (=Lýðveldið Ísland= Island in German) still exists and is even the place of a popular Internet Marketing Expo called RIMC. I went to Iceland a while ago, but didn't participate at the RIMC. However Dennis Mortensen from Indextools gave a presentation called "The difference between a KPI and a metric". Enjoy: [slideshare id=253633&doc=the-difference-between-a-kpi-and-a-metric-1202240162965806-3&w=425]