Italian's Food Industry Still Betting On Trackset Over Other Tools

San Pellegrino, my favorite Italian water, chooses Trackset for the third year in a row.

Trackset, which one of the most beautifully designed Web Analytics tools,  is certainly quite happy and their hard work paid off.

With San Pellegrino, which is part of the Nestlè group, Trackset keeps stealing the good international clients despite the expansion of larger web analytics vendors, such as Omniture.

It's quite interesting to follow these local, but highly innovative web analytics tools. Especially the two online projects "Mappa delle Stelle" and "Fuori dal Coro" are two advanced online marketing efforts by a corporation in the "Food space" and the way Trackset serves their clients is quite impressive.

Congrats to my Italien friends......wished I had your weather here in NYC.