How Analytics Drives Mobile Marketing Success

Pretty much under radar lately mobile device consumption has worldwide trumped both TV and PCs combined. Currently most brands are just experimenting with mobile marketing and mobile analytics in order to find a breakthrough campaign. 

That's why R/GA invited a the top mobile analytics brands to New York. Participants are from Microsoft, Bango, R/GA and Beyond Interaction.

Here the full event info:

When: Thursday, January 29, 2009

Where: R/GA, 350 West 39th Street (Cross Street: 9th Avenue), New York City

Time: 6:00pm-9:00pm
Presentation starts promptly at 7pm

Participants: Steve Siegel, Senior Account Executive, Mobile, Microsoft
Adam Kerr, VP North America, Bango
Debra Bluman, Partner, Communications Planning Director, Beyond Interaction
Richard Ting, ECD & VP, Mobile & Emerging Platforms, R/GA
Luane Kohnke, SVP, Managing Director—Analytics & Accountability, R/GA
Dave Edwards, Group Account Director, R/GA