Feedburner - Google deal confirmed

Techcrunch broke the news. The deal between Google and Feedburner is done. $100.000.000 in cash. Not cheap, but this is a win-win deal for both companies. I am not sure why MSN (or Yahoo) wouldn't go after a company like Feedburner. Feedburner has a solid business, worldwide successful and a market leader.  I also predict Adsense for Feedburner's Feeds.

But who's next in the "analytics" industry? Quantcast, Compete or Comscore?