The Emetrics 2007 organizers just published the agenda of their Washington conference: On October 16 at 9:00 a.m., Rachel Scotto, executive director of market research and CRM for Sony Entertainment, will present a case study titled "Counting on Customers." In the dynamic and constantly evolving entertainment market spanning movies, home entertainment, television, games and mobile sites, Rachel will review the tools Sony uses, data they leverage and the insights they harvest to increase market share and customer loyalty.
On the final day of the eMetrics Marketing Optimization Summit, the 9:00 a.m. keynote "Do You See What I Hear?" will be presented by Lewis Simons, manager of global online research for Dell. Lewis will share tips for listening and interpreting feedback from online customers and extract the key information that will lead to improved customer experience.
In addition to the keynotes, the conference agenda includes sessions from web analytics gurus on October 15 and 16 at 4:00 p.m. and 2:30 p.m. respectively. These leading authorities in marketing optimization will share their most recent insights and research on web analytics in a 2.0 world, practical tips for compelling reports, creating a data-driven boss, and more. The speakers include: Eric T. Peterson, CEO and principal consultant of Web Analytics Demystified; Jennifer Veesenmeyer, senior web analytics consultant of Stratigent; Jim Novo, customer analysis consultant of Drilling Down; Bryan Eisenberg, co-founder and chief persuasion officer of Future Now; and Avinash Kaushik, author and founder of Occam's Razor.