Email and web analytics

Omniture Omniture and Responsys will host at the upcoming Marketing Sherpa Email Summit in Miami, 4-7 March 07

"The lab, Advanced Email Measurement and Integration, will help marketers improve campaign ROI through the integration of email with web analytics and sales force automation systems, with a special focus on using site behavioral data to individualize email campaigns."

I guess everyone can imagine what they talk about at this event. What is probably the most interesting part about this lab is the panel about "Office Politics-How to Get Your Budget and Email Best Practices Approved". Emails are extremely powerful and often they are a treated as the stepchild of the business. Too bad that I cannot be there, especially when Continental Airlines and others will participate in this panel discussion.